Posted: 4:46 PM PDT · October 24, 2024
With the rise of social media platforms, couples are now facing a new challenge when it comes to divorce – how to divide their shared online presence and assets. The Wall Street Journal reports that a growing number of couples, as well as divorce attorneys, are grappling with how to assess the value of social media accounts during a split-up.
The Case of Kat and Mike Stickler
Kat and Mike Stickler’s divorce was a particularly complex case. They had built a significant following on TikTok, which generated substantial income for them. However, when it came time to divide their assets, they found themselves at an impasse. According to reports, Kat won control of the couple’s TikTok account and her growing audience helped her purchase a new condo.
On the other hand, Mike was left with a shrinking YouTube account. He reportedly shifted his focus from creating content to pursuing a sales career. This case highlights the challenges couples face when it comes to dividing social media assets during divorce proceedings.
The Value of Social Media Assets
Social media platforms can offer meaningful financial opportunities for creators and influencers. In fact, some influencers have built entire careers around their online presence. However, as seen in Kat and Mike’s case, assessing the value of these assets can be a complex task.
"My social media is my résumé," influencer Vivian Tu told The Wall Street Journal. "I take it very seriously." Before getting married in June, she wrote a prenup that specifically listed her social media accounts. This move shows how important it is for creators to protect their online presence and assets.
The Rise of Social Media Divorce Cases
As more couples turn to social media platforms to build their personal brands, the number of divorce cases involving shared online assets is on the rise. Divorce attorneys are now facing a new challenge – assessing the value of social media accounts during divorce proceedings.
"We’re seeing more and more cases where social media accounts are being divided," said a divorce attorney in an interview with The Wall Street Journal. "It’s becoming increasingly important for couples to understand the value of these assets."
Challenges in Dividing Social Media Assets
Dividing social media assets can be a complex task, especially when it comes to determining their value. Here are some challenges that couples and divorce attorneys face:
- Determining the value of social media accounts: Assessing the value of social media accounts can be difficult, especially if they have no clear monetary equivalent.
- Deciding who gets what: Couples may struggle to decide who gets control of their shared social media accounts and assets.
- Protecting intellectual property rights: Creators and influencers must ensure that their intellectual property rights are protected during divorce proceedings.
The Future of Social Media Divorce Cases
As more couples turn to social media platforms to build their personal brands, the number of divorce cases involving shared online assets is likely to continue growing. To navigate this complex landscape, couples should consider taking steps to protect their social media accounts and assets during divorce proceedings.
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