As the holiday season is upon us, Snapchat has announced the rollout of several new features for its users and Snapchat+ subscribers. These updates aim to enhance user experience and make the platform more engaging during this time of year.
Expanded Chat Options for All Users
One of the most significant changes introduced by Snapchat is the ability for all users to save their conversations for seven days, rather than having them disappear after 24 hours. This feature allows users to revisit previous chats without worrying about losing important information or making holiday lists without any issues.
Why this feature matters
Saving conversations for a longer period can be particularly useful during the holiday season when groups plan surprise gifts or parties and need to refer back to previous discussions. By keeping these conversations available, Snapchat is making it easier for users to organize their thoughts and make informed decisions.
New App Themes for Snapchat+ Subscribers
For paying users who subscribe to Snapchat+, a set of new immersive app themes has been introduced. These custom color schemes allow subscribers to personalize the look and feel of the app across every tab, providing a more tailored experience.
What’s included in these new themes?
Snapchat+ subscribers can choose from various preset color schemes, each designed to match different personalities or moods. This feature enables users to create a unique atmosphere within the app that reflects their individuality.
Holiday Lenses for Non-Paying Users
In addition to the features mentioned above, Snapchat is also releasing new holiday Lenses for non-paying users. These special effects can be applied to snaps and provide an extra layer of festivity during the holidays.
Introducing the Ugly Sweater Lens
Among the new holiday Lenses available to all users is the Ugly Sweater Lens. This fun effect allows users to add a festive touch to their snaps, perfect for capturing holiday memories or sharing with friends.
Snapchat+ and Its Growing User Base
Snapchat launched its paid subscription service, Snapchat+, in 2022, offering exclusive features like Chat Wallpapers, Custom App Icons, AI Bitmoji Pets, and more. The platform has seen significant growth since its inception, with over 11 million paying users reported in August.
What sets Snapchat+ apart?
The exclusive features available to Snapchat+ subscribers cater to users who want a more personalized experience on the platform. By providing early access to innovative features, Snapchat is rewarding loyal users and encouraging them to explore new ways of interacting within the app.
Related News
- Fintech Dub: The Copy Trading App That Has Teens Talking: Dub has become popular among teenagers for its user-friendly interface and ability to trade cryptocurrencies with ease. Read more about this innovative fintech platform.
- Apple Reportedly Launching a New Event Invite Feature Code-Named Confetti: Apple is working on a new feature that allows users to create custom event invitations, further enhancing the user experience. Learn more about this upcoming release.
- Google’s X Spins Out Heritable Agriculture, A Startup Using AI to Improve Crop Yield: Google’s X has spun out Heritable Agriculture, a startup focused on using AI to enhance crop yields and improve agricultural practices. Discover how this technology could impact the future of farming.
As we navigate the holiday season with our friends and family, Snapchat is committed to providing an engaging experience for all users. By introducing new features like expanded chat options, custom app themes, and holiday Lenses, the platform aims to make this time of year even more enjoyable.
Subscribe to TechCrunch’s newsletters to stay up-to-date on the latest tech news, including announcements from major companies like Apple, Google, and Snapchat.
