One Impression Raises $10 Million in Funding to Expand Global Presence
Introduction
One Impression, an innovative influencer marketing platform based in India, has successfully raised $10 million in a funding round led by Krafton, the renowned South Korean entertainment and gaming company. This significant investment underscores the platform’s potential for global expansion.
Platform Overview
The One Impression platform connects brands with a network of influencers across diverse backgrounds, including creators from small towns, rural areas, and even Bollywood actors. The platform operates on a two-sided marketplace model where brands pay to reach these influencers, while the influencers earn commissions based on their reach.
Key Features and Revenue Model
- Influencer Network: The platform boasts over 7 million active creators, ensuring a wide demographic of potential audiences.
- Revenue Streams: Brands are charged for their ad space, while influencers receive commissions directly proportional to their engagement metrics.
Expansion Strategy
To capitalize on its growing influence, One Impression aims to expand globally. Plans include entering Southeast Asia and the UAE first, with future acquisitions in Dubai expected to bolster market presence. These expansions are projected to increase average revenue by $40 million annually.
Funding and Investors
The latest funding round was led by Krafton, alongside other notable investors including Anupam Mittal of People Group, Olympian Neeraj Chopra, and comedian Zakir Khan. This diverse investor base reflects the platform’s appeal across various demographics and industries.
Creator Diversity and Growth
One Impression has garnered significant attention for its 80% diversity index, which includes individuals from small towns, rural areas, and even professional athletes like Olympian Neeraj Chopra. The platform’s growth is attributed to its inclusive approach and high ROI for creators.
Closing Thoughts
With a robust funding base and a clear expansion strategy, One Impression is poised to solidify its position as a leading influencer marketing platform worldwide.
Topics
- India
- Krafton
- One Impression
- Social Media Marketing
- Startups
Reporter’s Note
Jagmeet Singh covers the latest developments in startups, tech policy, and social media trends from India for TechCrunch. With a background as a principal correspondent at NDTV, he brings extensive experience to his reporting.
This article provides a comprehensive overview of One Impression’s achievements and future plans, highlighting its potential impact in the global influencer marketing landscape.
