Female-Founded Startup Diem Aims to Become Go-To Social Search Engine for Women and Nonbinary Individuals

Diem, a startup aiming to tackle the issue of ‘search engine gender bias,’ has recently launched several features designed to provide women and nonbinary individuals with a space to share personal stories and ask questions about various topics. The company’s social search engine is available as a web app and on iOS and Android devices, offering a platform where users can engage in conversations about sensitive topics.

What is Search Engine Gender Bias?

Search engine gender bias refers to the phenomenon where search results tend to produce default male information, making many women feel unsatisfied with the answers they receive to taboo or personal questions online. This issue is particularly prevalent when it comes to topics related to sexual health, relationship problems, mental health, body positivity, and more.

Diem’s Solution

Diem’s social search engine aims to provide a space for women and nonbinary individuals to share their experiences and ask questions about various topics without feeling judged or dismissed. The platform uses an AI component that pulls answers from reputable sources on the internet and summarizes them through ‘a feminine lens,’ as claimed by the startup.

Features and Functionality

Diem offers several features designed to facilitate conversations and provide users with accurate information:

Nominate Your Friends

Users can invite friends to participate in questions, making it easier for people to share their experiences and advice. This feature is also a way for Diem to grow its user base since users need to sign up to the platform before answering.

Spaces

The beta feature allows members to feel comfortable sharing important topics and common interests with others while getting closer to people in the Diem community. Six spaces are available, run by community members and inspired by popular posts on the platform.

Daily Briefing

A personalized selection of 10 daily posts is available to users, providing them with a curated feed of relevant content.

Event Feature

Users can host in-person events with other members of the community, expanding its insider program called the Diem Society.

Partnerships and Content Providers

Diem has recently partnered with verified content providers, including experts in reproductive health, such as Aavia, Hey Jane, Evvy, and Stix. The company plans to partner with more content providers in the coming months, including companies specializing in finance and relationships.

AI Component and Summary Feature

The AI component of Diem pulls answers from reputable sources on the internet and summarizes them through ‘a feminine lens,’ providing users with accurate information. This feature is designed to address search engine gender bias by offering a more inclusive and nuanced understanding of topics related to women’s health and experiences.

Founders and Investors

Diem was founded by [Founder’s Name], who aims to create a platform that provides women and nonbinary individuals with a safe space to share their stories and ask questions. The company has received funding from several investors, including Stellation Capital.

Conclusion

Diem is tackling the issue of search engine gender bias by providing a social search engine that offers a space for women and nonbinary individuals to share personal stories and ask questions about various topics. With its AI component and summary feature, Diem aims to provide users with accurate information and address the limitations of traditional search engines.

Future Development

Diem plans to continue developing its platform by adding new features and expanding its partnerships with content providers. As the company grows, it will be interesting to see how Diem addresses the issue of search engine gender bias and provides a safe space for women and nonbinary individuals to engage in conversations about sensitive topics.