A New Era of Digital Experiences for Creators
On Tuesday, Patreon announced its acquisition of Los Angeles-based livestream ticketed event platform Moment. The financial terms of the deal were not disclosed, but this strategic move is expected to revolutionize the way creators share their content with fans.
What is Moment?
Moment was launched in 2019 by Arjun Mehta, Nigel Egrari, and Shray Bansal. The company facilitates ticketed livestreamed events, such as concerts or podcasts. Since its inception, Moment has worked with big-name artists like Justin Bieber and Tame Impala.
A Star-Studded Roster of Investors
Moment has raised $13.5 million in funding from investors including Halsey, UTA, Zaiko, and Forerunner Ventures (according to Crunchbase). This substantial investment highlights the platform’s potential for growth and innovation.
Moment’s Mission: Control and Monetization
"We built Moment to help artists and creators gather their global communities for premium live experiences while providing them complete control over creative and monetization," said Arjun Mehta, CEO of Moment. "We are excited to join the Patreon team and deliver an even better, integrated experience to many more creators and their communities."
Patreon’s Vision: A Sustainable Future for Creators
Patreon plans to integrate elements of Moment into its suite of tools for creators. A spokesperson for the company told TechCrunch in an email that livestreaming is one of the most requested features by Patreon creators.
"Over the next decade, Patreon is setting out to build a sustainable future for creators by giving them a direct line to the people who love their work and acquiring Moment marks an important step in that journey," Patreon wrote in its blog post. "We can’t wait to see all of the Moments our community of musicians, podcasters, comedians, and more, creates."
Enhancing Creator-Fan Relationships
The acquisition shows that Patreon is looking to enhance creators’ relationships with their fanbases, which is something the company has been pushing for over the past few months with a series of new features designed to do just that.
New Features and Tools
Today’s announcement comes a week after Patreon launched:
- Redesigned app: A fresh look for Patreon’s mobile app
- Discord-like chat feature: Connects creators with their fans in a group message
- Commerce feature: Allows creators to sell one-off digital goods and offer free subscriptions
Patreon’s Acquisition History
This acquisition is the company’s fourth in recent years. In 2018, Patreon acquired:
- Kit: To let creators bundle merch in their subscriptions
- Memberful: A white-labeled subscription membership platform that lets creators sell exclusive access to content through their own site
- Subbable: An artist subscription competitor
Conclusion
Patreon’s acquisition of Moment is a significant step towards building a sustainable future for creators. By integrating elements of Moment into its platform, Patreon aims to provide creators with new ways to share their content and connect with their fans.
The Future of Digital Experiences
With this strategic move, Patreon is poised to revolutionize the way creators interact with their audience. As the company continues to innovate and expand its offerings, one thing is clear: the future of digital experiences has never looked brighter for creatives and their fans alike.
- Sources:
- Crunchbase
- TechCrunch
- Patreon’s blog post